Google Changes Reward Good Content - Finally

[Donna_Kx]

As Google search improves with AI and enhanced technology, content producers will need to up their game if they've been writing for the bots, so to speak. You know what I mean. We've all seen a headline that is enticing, only to find the "article" is stuffed with SEO ranking words. 

The days of keyword stuffing are over. Google has improved their core and generates search results based more on useful content rather than keyword focused. In fact, those keyword stuffers will find themselves on the spam end of things now. So, this means better content for users, and with that, hopefully more users for your sites.  This new system is more complex, and soon will include more AI generated results as well. What should you do to prepare? Here are a few tips, and we'll add more as we go:

• Write good articles with more helpful information for your members. If you have a niche about knitting, for example, perhaps write an article about a specific yarn and cite experts on why that yarn is best for knitting hats, etc.
  
• On the above tip, niches can definitely be of help for SEO as the focus on topic authority (provide great coverage about the areas and topics they know well ~ Source: Google Search Central), seems to be heating up with Google search. Find a niche you know about and roll. Write good, relevant articles that are helpful, show knowledge and expertise, and are trustworthy.
  
• Create NEW content. Don't regurgitate other content. It's fine to cite relevant sources of an article, but you should ensure that your content is fresh and not appearing elsewhere if you want the best results. Google's new SGE (Search Generative Experience) is smart and shows new articles rather than articles that are compilations of information that appears elsewhere. 
  
• Make sure your title of your article/post, etc provides a descriptive, helpful summary of the content. Just don't make it too long. 
  

I strongly suggest you check Google Search Central for tips. They sorta know how Google Search works lol.

[Tiffany_Kx]

Thanks, Donna, for always getting ahead of the game when the game starts changing.  It's nice to know about this change and also how we can adapt, thanks to your tips.  It will take a bit of adjustment to get out of the habit of using links from another website to create a discussion.  Now, the new method is to create our original content from scratch and inspiration.  It would seem that we can still use an occasional link to cite a quote, as you've mentioned, which is good? We are all going to be adapting to this new way of bumping up our SEO the Google AI way.

I have the link you shared for Google Search Central open to read and take in.  I'm looking forward to a new challenge and improving my SEO with your tips, thanks!

[Tiffany_Kx]

• Create NEW content. Don't regurgitate other content. It's fine to cite relevant sources of an article, but you should ensure that your content is fresh and not appearing elsewhere if you want the best results. Google's new SGE (Search Generative Experience) is smart and shows new articles rather than articles that are compilations of information that appears elsewhere. 
  

Sometimes you read stuff, nod your head and say, sure, I get it, but it's when you suddenly realize a small phrase can be very impactful to SEO, then you really get it. Thanks for adding these short Google tips for best SEO results.  Now that Google SGE is in use, I can see how webmasters will want to update how they present content to insure best SEO results.